Landslide wanted to create a lead generation campaign that focused on their in-person, in-house call center. The campaign that we came up with focused on the fact that, while most sales people were still in the office doing data entry, Landslide users were relaxing.

Print Campaign

The messaging for the print campaign focused on the fact that, without Landslide, your work day was so long you became friends with the cleaning crew. We couldn’t afford a photo shoot, so I went out to a nearby office park with my digital SLR camera and snapped a picture of a local office building. I Photoshopped in some stock photography and a logo for the cleaning company, as well as changing the time of day from afternoon to evening.

Banner Ad Campaign

Along with the print campaign we also worked on a banner ad campaign with several different ads. One of the most successful came from messaging that was a play on the old phrase It’s 10 o’clock, do you know where your child is. The banner starts with a salesman at the office late at night ad moves to a salesman relaxing, because he uses Landslide. Along with the banner ad we created a landing page to entice prospects to sign up for a demo.