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Nutrisystem vs. Medifast Food Illustrations

Client: Nutrisystem

Date: 2013

Role: Illustration

Description:

One of Nutrisystem’s biggest competitors is a company called Medifast. The business model for both companies is to deliver diet food to their customers over a certain length of time. As they had done in the past with other competitors, like Weight Watchers and Jenny Craig, Nutrisystem wanted to create a landing page that would focus on how the Nutrisystem plan compared to the other plan.

One of the most important parts of the page was showing a typical day on both Nutrisystem and Medifast. Unfortunately Nutrisystem couldn’t use photos of their food to compare because they legally didn’t have permission to use Medifast’s food. As a solution they asked me to illustrate the six meals, breakfast, lunch, dinner, dessert and two snacks, you can enjoy on their program as well as those same six meals on Medifast. Once on the page they could be viewed as either a carousel or in an overlay that shows the whole day.

Please feel free to read more about my illustration process in my blog post, Food Illustrations.