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Wine Lovers’ Tour

Client: GlobalFit

Date: 2010

Role: Illustration & Layout

Description:

GlobalFit wanted a series of posters to hang in clients offices promoting their Destination: You activity program.

Although wine in moderation is good for the heart, the program was geared at getting people more active not drinking; for me the Wine Lovers’ Tour seemed out of place. I decided to pull both things together by promoting activity with a bike ride and a picnic in the wine country.