The Overlook Hotel

The Overlook Hotel

I love vintage travel posters. It’s no secret I love most things in their retro form, but that’s because we have such a rich visual history in advertising and design. Toulouse-Lautrec didn’t just create arty paintings of prostitutes and café life, he also created posters for cabarets and French nightlife. And don’t get me started on the commercial careers of Jasper Johns, Robert Rauschenberg and Andy Warhol that predated, and influenced, their serious art phase. There was so much great art in old advertising, and I miss it. With all of the stock photography I have to sift through on a daily basis I wish companies would remember how amazing ol’ skool advertising was.


Color Palette

It’s no wonder designers and illustrators are working on personal projects that celebrate an older aesthetic in advertising. For a while I’ve been wanting to create travel posters, like the ones I worked on for GlobalFit’s Destination: You program, only for fictional places. This isn’t a new idea, many amazing designers/illustrators have done the same, but I wanted to focus on horror movie locations… because they need the most help attracting tourists. One of the places on my list is The Overlook hotel, and since I’ve been celebrating the birthday of Stanley Kubrick this week I decided this would be a great time to really get started on the project.


After deciding on the location the first thing I needed was the tagline. It would set the tone and sort out what the visual would be. I quoted directly from the movie came up with, Come and play with us. Forever… and ever… and ever. . I figured if I paired it with a picturesque landscape and made the visuals inviting, the juxtaposition would be all the more hilarious. After all, the Overlook was supposed to be a hotel so grand you’d love to stay forever, right?

The poster is a bit of a book/movie hybrid. The twins? Obviously from the movie. The porch? That’s based more on the porch of the Stanley Hotel, the hotel Steven King used to base the book on. Finally, the mountain scape? That’s pure imagination, I am not aware of any specific set of mountain peeks looking like these. Let’s pretend it’s Colorado.

I’m thinking as I get more of these having prints or postcards made. I haven’t entirely decided yet, what do you think? How much fun would it be to send a postcard from The Overlook Hotel?

To read about the other Overlook postcards, visit their posts here:

*Font has been changed on the final poster to Sansus Webissimo.